Full Service. Flat Fee. Smarter Realty

$2,995 Listing Flat Fee

Rebates when you buy



Save Thousands in realtor fees when Buying or Selling with Innovative.

How it works

$2,995 Listing Flat Fee. No Hidden obligations. Smarter Realty!


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INNOVATIVE is a full service real estate company offering superior representation and guidance for a $2,995 listing flat fee on every home, regardless of the price. It's that simple!

We are able to offer this low flat fee because we are an industry leader in leveraging technology and automation to lower the cost of selling a home. Our technology allows us to lower the cost of doing business, and in return we pass along the savings to our clients. 

In addition to Innovative's low flat fee, sellers receive everything expected from a traditional 6% realtor. We guide homeowners through the entire home selling process from the initial in-home consultation, professional photos, showings, contracts, inspections, appraisals, negotiations and closing. You will also work directly with the Innovative Realty broker and owner, Brandon Carrington, so you have professional one-on-one guidance throughout the entire process.  

Despite the rising real estate prices, traditional real estate companies continue to expect a full 6% commission on every transaction regardless of the home price. A 6% commission is an unnecessary fee, and we believe that sellers should have the same transaction costs regardless of the price of their home. 

 On a $500,000 home, a traditional listing agent would receive a $15,000 commission after paying the buyer's realtor. At Innovative, we offer the same services for a simple flat fee of $2,995. This is a savings of $12,005 after paying the buyer's Realtor!

Our goal is to redefine the real estate industry by lowering the cost of selling a home and giving money back to our clients when purchasing their next home. 


Request a free report showing your neighborhood activity, and to receive expected Commission Savings from our Flat fee pricing.

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What to Expect with our $2,995 Listing Flat Fee, and buyer rebates

You will save thousands in Realtor commissions with our low flat fee, and still receive superior full service real estate guidance and advice throughout the entire transaction. There are no hidden obligations. We offer a simple $2,995 listing fee for any priced home to sellers, and we provide a rebate at closing when purchasing your next home.  

What sellers Can expect  

When we say it is a full service experience, we mean it!  

$2,995 Listing Flat Fee Includes:

  • Pre Listing Stage:

    • In Home Consultation.

    • Listing entered in MLS with Comparative Market Analysis, and pricing suggestions.

    • Professional photos of the entire home.(Interior, Exterior)

    • Secure KeyBox with electronic service for buyer's agents to schedule showings.

    • Yard sign promoting property.

    • Interior and exterior staging advice.

    • Pre Inspection Readiness Report: complete walk through of house to prepare for licensed inspector's report during time of offer.

  • Active Listing Stage:

    • Property listed on 100's of major search sites including Zillow, Trulia, and

    • Social and digital media marketing campaigns to promote the home.

    • All communication with buyer’s agent, title company, lender, appraiser, surveyor, 3rd party vendors.

    • Proactive updates on market conditions, sold comps, and newly listed houses.

    • All contract negotiation, execution, and guidance with all details managed by Innovative.

    • You will work directly with the broker throughout the entire transaction from start to finish.

  • Under Contract Stage:

    • One-on-one guidance through offer, and finalizing the contract details.

    • All communication with buyer’s agent, title company, lender, appraiser, surveyor, and 3rd party vendors

    • Preparation for inspection, appraisal, and title work.

    • Proactive updates on buyer's financing process.

    • Attend closing if needed.

    • Overcoming any issues that come up along the way.

We manage all details of the transaction from the time of listing until the closing.

This is a full service real estate experience! We will manage EVERYTHING and still save you thousands!


A vision for a different type of real estate company.


Meet the INNOVATIVE Team

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Brandon Carrington

OWNER of innovative FLAT FEE Realty

Brandon founded INNOVATIVE with a vision of challenging the current real estate representation model, and providing a client focused platform that is different from anything seen before. Brandon realizes that every homeowner is different, and there should be options available to fit each person's needs. Why should every seller be boxed into the same traditional 6% real estate commission model, and be forced to choose between agents that are all saying the same thing? 

Brandon believes that homeowners should have the ability to pay lower fees without sacrificing customer service, or professional real estate guidance. He has invested heavily in technology to build an innovative real estate platform that allows clients to save thousands in transaction costs, while still receiving full professional guidance from one of the most qualified real estate brokers in the business. Brandon believes that his technology first approach, paired with his expert knowledge of the Texas real estate market, has the ability to disrupt the industry and make homeowners ask themselves why they are still paying a 6% commission or a higher flat fee.

The core mission statement for Innovative is to provide an unprecedented real estate experience while giving homeowners a choice beyond the outdated 6% commission model.

Trust, Respect, Professionalism, Family, Friendship and Integrity are all core values for Brandon, and each of these values are foundational pillars of Innovative Flat Fee Realty.  

Brandon's real estate experience spans over 16 years of serving North Texas clients, and his approach saves homeowners thousands in transaction fees. He also brings years of experience in commercial real estate, real estate technology, digital media, and marketing technology. This unique set of real estate and marketing technology skills has allowed Brandon to build a real estate brand that challenges the industry, and to create a real estate movement that is focused on taking back the client control in the home selling process. 

Brandon is the main point of contact for all transactions in the DFW Metroplex and North Texas region. If you are buying or selling a home in north Texas then Brandon will be your main point of contact through the entire transaction.

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Kent Cooper is the Director of Sales in Houston. Kent has over 18 years of experience in residential real estate, and is an expert in Houston and surrounding markets.

Contact Kent at 713-634-8396 if you are interested in buying or selling a home in the Houston area.

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Mike DeLario is a premier buyer’s agent focusing on Lake Highlands, White Rock Lake, and surrounding areas.

What's the difference between Innovative FLAt fee realty and Other REal Estate Companies?

Innovative provides a simplified flat fee pricing solution in an industry that has been stuck on the complex "one size fits all" 6% agent commission.  With Innovative, there are no hidden obligations, and no additional requirement to receive the low price or buyer's rebate. $2,995 is simply the cost of selling your home with Innovative Flat Fee Realty. If Innovative represents you on the purchase of your next home then we give you money back at closing. 

We are offering an innovative industry solution that outperforms traditional 6% Realtors on price, and other agents on quality of service.

Key differences with our sMARTER Flat Fee Brokerage Model


  • A full service real estate experience with 100% commitment to the homeowner's best interests.

  • We provide a single point of contact for all details in the transaction, and we do not pass you off to a different person once you sign your listing agreement.

    • We have an excellent support team, but we believe that a single point of contact throughout the entire transaction is a very important factor. This approach prevents valuable information from being lost with a multiple contact approach, and it allows our clients to work directly with the most experienced real estate professional.

  • Over 35 years of combined real estate experience, and a complete understanding of the North Texas and Houston real estate markets.

  • We leverage technology and automation to simplify the home selling process, which makes it easier on our clients throughout the entire transaction.

  • Clients will receive thousands of dollars in savings.

    • With our flat rate pricing model, there is no reason to consider "for sale by owner" to save on Realtor fees. We handle everything and still save you thousands.

  • Homeowners receive flat fee pricing that doesn't fluctuate based on the price of the home. (There is absolutely no reason for a homeowner selling a $600,000 home to pay double the fees of someone selling a $300,000 home.)

  • Our platform gives clients flexibility in pricing and decision making since they are not committed to a large 6% commission.

  • "Best in Class" customer service and response times, and we cater to the clients preferred method of communication.

  • When you purchase your next home, we give you an additional rebate at the closing. With our full circle platform, Innovative continues to put money in your pocket throughout the entire process.

Customer Reviews:

See What our Clients are saying about Their Experience with Innovative REALTY!


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"We were extremely pleased with the service we received from Innovative Realty and Brandon Carrington in helping us sell our home. While Brandon's fee is a fraction of traditional realtors charging 6%, he provided us with all the services they provide. He saved us $7225 in realtor fees! Brandon responded quickly to our first online contact with him after we located his business through an online search engine, and we found him to be just as responsive throughout the process. Brandon knew the Frisco, TX market well and was also very helpful in providing us with input regarding the purchase process, pricing strategy and response to offers. We highly recommend Brandon Carrington!" - Carl and Linda, Frisco, Tx

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If you are looking for an amazing real estate experience you have to work with Brandon!!!!! If it was possible to give him and his company more than 5 stars we would. We were frustrated with our standard 6% realtor experience, and marketing in an oversaturated market wasn't working. We turned to Brandon to take advantage of the flat fee listing fee so we could reduce our sales price to be more competitive in the market and still make the same amount of profit. From the minute I spoke with him I knew he was for us, I got the most professional and knowledgeable realtor experience from listing to sale I could ask for. Brandon had our home re-listed and back on market immediately and we had an offer that weekend. He managed through the entire contract, inspection, sale all while we had relocated to a different state. AMAZING experience, don't even bother with the standard 6% when Brandon and Innovative Realty are around. No one will give you better service or is more knowledgeable about the market. He truly cares and I would and will recommend him to everyone I know. Thank you again Brandon for truly an exceptional process and for selling our home seamlessly! - -The Meyers, Frisco, TX

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"Brandon and Innovative were great! Saved me over $12,000 compared to a traditional realtor! As a first time seller Brandon helped me every step of the way. His advice on simple home improvements prior to listing led to a maximized return. Walking me through each stage of the listing, showings and close was a breeze. My overall experience with Brandon was incredible. Could not have been any happier with the entire process." - Travis, Uptown Dallas, Tx

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"I contacted Brandon Carrington around the middle of October to discuss selling my home in Forney. He immediately responded, sending me recent comp's for homes that had sold in my area. He met us at our home and had our listing on the market that same day. We had a solid contract in less than a week and it sold for more than the original listing price. He is very professional and honest and explained every process with no surprises along the way. He saved us $2,335 in commissions from using Innovative verses a traditional 6% realtor. I highly recommend Brandon to sell your home quickly, professionally and save you ton's of money in the process! " - Jim and Barbara Perry Forney,Texas

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"Fast, professional quick sale. Did everything a typical realtor does for a flat fee much less that the typical commission. Extensive photos, listed MLS, interim between us and the buyers realtor. Stayed on top of every negotiation. Kept us informed throughout the entire process. " - Mac and Joan, Little Elm, Tx

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"Brandon and his team are great! From start to finish, the sale of our home was a smooth and painless experience. He came to our home before listing it, and helped with staging, landscaping and design layout to have the home show ready from the first day it went on the market. Brandon made sure we were well informed and in the loop. Also, he is a proactive communicator with all parties involved in the sale, and his knowledge of the real estate business allows him to solve any problems before they occur. He was available at any time we needed him. His foresight and market knowledge helped us earn top dollar for our home. In fact, our home sold for the highest price in the neighborhood, we received 4 offers, and it was only on the market for two days! Our family would highly recommend Brandon, if you want a broker with your best interests at heart! " - Joe and Natalie, McKinney, Tx

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"Our experiences with Innovative have been simply amazing, and this is the 4th time Brandon has represented us! Brandon's flat fee pricing model is unbeatable and we saved over $5000 to put towards our new home. The process of selling your existing home can be a daunting one, but not with Brandon's guidance. Brandon worked with us closely on every aspect. After one day on the market we had multiple competing offers. We sold our home for $20,000 above our asking price, and we were able to move into our dream home. We simply could not have done this without his guidance and the savings allowed us to buy our dream home! " - Luke and Stephanie, Prosper, TX

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"I am so grateful to have Brandon on my side through the selling of one home and purchasing of the next. He's definitely on our side and very comforting when I got very stressed. I highly recommend him for anyone who's selling or purchasing a home!!! 5 stars for sure." - Lisa and Brad, Little Elm, TX

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"It is comforting to know that you have passionate realtors out there and are on your side. I appreciate the time Brandon took with us to go through our selling process. And when it was time to buy our next home he paid attention to details when it came to our wish list in a new home. Thank you Brandon for being there for us! " Jessica and Alex, Bedford, Tx

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Professional and attentive to our needs and wants throughout. Very professional and we saved over $9000 in realtor fees!

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"Brandon is by far the most professional and knowledgeable person I've had the pleasure of working with. On top of that he will save you a bunch of money! " - Jewell Family, Pottsboro, Tx

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"Brandon has worked with our family multiple times. The excellent service he provides keeps us as life time customers. His knowledge level of the market and attention to detail throughout the entire process always surpasses our expectations. I would highly recommend Brandon and Innovative to anyone." - Luke, Prosper, Tx

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"I didn't think that it would work out as well as it did. I truly thought I would be sacrificing the personal effort. Not the case. Good job!!" Prescott Family, Dallas, Tx











Professional Recommendations

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"Brandon is simply one of the best. He is one of those rare individuals who takes the time to listen and understand his clients issues before customizing a solution that solves their problems versus just selling what is available.

His understanding of the ever evolving digital landscape is unparalleled, which adds to the enormous value he brings to creating the right solution for each client.  Brandon's advertising experience, digital landscape understanding and the respect he gets from his clients sets him apart from others. Despite all the praise surrounding his work attributes, his greatest quality is that he is truly a caring, passionate man who is concerned about the happiness and success of his family, teammates and friends. "  - Randy Rains, Digital Marketing and Advertising Executive


It has been my pleasure to do business with Brandon and Nicole, and I know them to be generous, kind, trustworthy, open-minded, adaptable, persistent, and engaged.

I think their revolutionary flat fee listing agreement goes beyond the call of duty to add value for sellers, especially given the high level of personal service they promise to deliver.

- Jack Poe, M.Sc., MAI, AI-GRS - Jack Poe Company Incorporated -


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Buyer Rebates


We offer generous rebates to buyers on the purchase of their next home!

Call us at 214-578-5518 to learn more about our rebate program. 


Contact us to learn more about Selling your home with Innovative REALTY.

We will respond within 24 hours.

Name *

Brandon Carrington

Direct Line: 214-578-5518 (call or text)

2591 Dallas Parkway

Suite 300

Frisco, TX 75034